The inglorious conclusion of the Fiat-FCA investment project in Serbia is an opportunity to deeply rethink the Italian presence in the Balkan country. When, amid great enthusiasm, Sergio Marchionne inaugurated the most modern industrial plant ever built by a foreign investor in Kragujevac on 16 April 2012, Serbia had the…

If decades of pro-European rhetoric, summits with the participation of high representatives and special envoys, pastoral visits of EU officials, hundreds of millions of euros in donations and advertising campaigns such as “#EUzatebe” (The European Union for you), heartfelt appeals, friendly invitations, insincere wishes and more or less veiled threats…

Putin ha già perso la guerra della comunicazione. E l’ha persa perché i messaggi e le modalità di comunicazione veicolati dalla Russia sono diversi e distanti dalla sensibilità occidentale, tanto ingenui da svelare proprio quello che vorrebbero mistificare: insicurezza e senso di superiorità, e conseguente volontà di dominio come forma…

The embassies of Canada and the Federal Republic of Germany stand almost opposite each other on Belgrade’s Kneza Milosa Boulevard. Almost every day, dozens of young Serbian men and women are waiting in front of their entrances to obtain work or study visas. This scene would seem to contradict Serbia’s…

Anyone arriving in Belgrade these days can see new buildings everywhere and senses an air of economic boom: more and more cars, ever newer and more luxurious, caught up in ever more frequent traffic jams; crowded restaurants, with a very flexible interpretation of the rules of physical distancing, which on…

(e della sinistra post-democratica) Da oramai 3 decenni imperversa sui media, prima locali e oggi sociali, l’unico politico costantemente impegnato a imitare i suoi imitatori. L’affabulatore All’epoca dei suoi primi successi su una televisione locale, privilegiava il dialogo con i telespettatori, dando conto dei suoi risultati e delle sue idee…

The consensus vaccine in Serbia has a tricky name: technically it’s called ChAdOxl nCoV-19 recombinant vaccine, more commonly called Covidshield, and it comes from India. It is the Indian version of the Astra Zeneca vaccine, produced by the Serum Institute of India, the world’s largest manufacturer of vaccines, based in…

Per le strade e nei locali di Belgrado prevale l’incredulità. Il cameriere di un ristorante in via Svetogorska mi chiede: “Possibile che questa volta siamo stati più capaci del resto d’Europa?” Eppure, i più recenti dati di Bloomberg sembrano inoppugnabili: la Serbia al 26 febbraio aveva somministrato 20 dosi di…

We really learn only from our failures, because success, which is often the result of chance as well as its opposite, only strengthen our presumptions. Therefore, also for what regards to investments in Serbia, especially planned by small and medium-sized companies, here is a shortlist of mistakes, superficiality, prejudices and…